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What industries will the metaverse empower in the next three years? Which cities will they gather in?

Recently, the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State owned Assets Supervision and Administration Commission of the State Council, and the General Office of the State Administration of Radio and Television jointly released the "Three Year Action Plan for Innovative Development of the Metaverse Industry (2023-2025)" (hereinafter referred to as the "Plan"). The metaverse is a wasteland embedded in the digital economy world, and this digital space that needs to be cultivated and improved will unleash enormous economic value. Whoever takes the lead in establishing a foothold in this wasteland will gain the dominance of the metaverse.
The metaverse integrates advanced digital technologies such as virtual reality, augmented reality, artificial intelligence, large models, and blockchain at the technical level; At the hardware level, the metaverse requires massive and high-performance computing and storage chips; At the user level, the connection between digital space and physical space will be closely strengthened, business and consumption models will be innovated, and the digital economy will create enormous value. With Baidu, ByteDance, iFLYTEK and other leading big model enterprises fully opening access to big models, it marks that China has made good progress in computing power reserves in the construction of the metauniverse. In the next three years, China will reach the world's advanced level in the international industrial chain structure of the digital economy. Which industries will take the lead in breaking through this process? Which regions will become the highlands of the metaverse industry?

C-end layout for education, culture and tourism, and entertainment, while B-end creates industrial intelligent manufacturing

The "Plan" focuses on the industrial metaverse and the application of immersive digital interactive life. On the one hand, it develops industry and on the other hand, it serves the daily life of the people. From a product perspective, the "Plan" requires accelerating the large-scale promotion of immersive display terminals such as XR head displays and naked eye 3D, enriching metaverse applications based on terminals such as mobile phones, computers, and televisions, and supporting the development of cutting-edge products such as brain computer interfaces. In terms of product form, it is required to develop ultra-high immersion products such as holographic real-time communication and 3D realistic maps.
Luo Kai, Vice President of Beijing Geling Shentong Information Technology Co., Ltd., stated in an interview with Xinhua Finance that one of the important directions of Geling Shentong's "Shenling Qijing" products is to enrich the spiritual and cultural life of the people. At the same time, we also adhere to the innovation of underlying key technologies. Through policy guidance, we have become even more determined in our direction. For us, becoming the world's leading provider of metaverse technology and content is our goal, and we hope to achieve our ideals faster with the support of national policies.
The spatial XR solution created by the large-scale immersive human-machine interaction technology independently developed by Geling Shentong - Shenling Qijing, can provide human motion and posture perception in large scenes, six degrees of freedom equipment perception, and other capabilities. It creates a multi-dimensional perceptual digital world that integrates vision, listening, and motion, achieving a complete immersive fusion of virtual and real. Players do not need to wear any VR devices to achieve naked eye 3D visual effects. This technology can be used in education, sports, exhibitions, cultural tourism, entertainment, and other fields.
The "Plan" clearly proposes to build an industrial metaverse and empower the manufacturing industry as the main goal, vigorously exploring innovative changes in the manufacturing industry that promote virtual and real interactions, and making efforts in three directions: metaverse transformation of key industrial processes, layout of key industrial metaverse, and exploration of industrial metaverse innovation application models. In an interview with Xinhua Finance and Economics, Liu Yaodong, CMO and CEO of Virtual Moments of Liade Group, stated that under the strong promotion of opportunities and policies in the metaverse, leading enterprises like Liade are the best time to fully sprint on the metaverse track.
He stated that with the arrival of the metaverse era, while significantly improving the level of digital production, Liad fully leverages its advantages in technology, applications, markets, and other fields. On the basis of traditional core display hardware business, it adds innovative businesses such as software services, creative content production, data collection and storage. For example, promoting the construction of urban smart command centers and enterprise command and dispatch centers to achieve "one brain integration" and "one screen presentation" of all data. The company continuously innovates scenario solutions through a combination of traditional and innovative business capabilities, and contributes strongly to the vigorous development of the digital economy through technological innovation.

Shanghai, Beijing, Hangzhou, Guangzhou, and Zhengzhou will become key nodes in the metaverse

As early as July 2022, Shanghai released the "Shanghai Action Plan for Cultivating a" Metaverse "New Track (2022-2025)", which plans to launch 50+demonstration scenarios and 100+benchmark products and services by 2025. The scale of Shanghai's metaverse related industries is expected to reach 350 billion yuan, driving the scale of electronic information manufacturing industry to exceed 550 billion yuan, and the scale of the city's software and information service industry to exceed 1.5 trillion yuan. After more than a year of development, Shanghai has created the first batch of major application scenarios for the metaverse, including 3 in the cultural and tourism industry, 3 in the medical industry, 1 in the education industry, 2 in commercial operations, and 1 in intelligent manufacturing.
The initial experience of the metaverse directly facing consumers can also be obtained at the upcoming 34th Shanghai Tourism Festival. According to the organizers, the Shanghai Cultural and Tourism Metaverse Demonstration Project "Wind Rises Luoyang" and "Disappearing Pharaoh" will continue to provide citizens and tourists with a super sensory and surreal ultimate travel experience; The Shanghai center, Oriental Pearl TV Tower, Tian'an Qianshu, Xingye Taikoo Hui and other landmark buildings in Shanghai will launch immersive new scenes such as light show, VR art flash shop, and the first exhibition of the Metauniverse multimedia series; Baidu, Qichuang and other enterprises will hold large-scale immersive art exhibitions and research activities such as the "AI Call Tour Plan" and "Exploring the Secret of Mountains and Seas".
In August 2022, the "Beijing Urban Sub center Metaverse Innovation and Development Action Plan (2022-2024)" was issued, proposing to strive to build the urban sub center located in Tongzhou District, Beijing into a metaverse application demonstration zone with cultural and tourism content as the characteristic within three years, cultivate and introduce more than 100 metaverse ecological chain enterprises, and establish more than 30 "Metaverse+" classic application scenario projects, Promote the development of a batch of metaverse related standards.
The concentration of high-tech enterprises in Beijing can easily lead to agglomeration effects and form a metaverse industrial ecological chain. Almost all leading technology companies set their headquarters or important R&D bases in Beijing, including Baidu, Tencent, ByteDance, Alibaba, Xiaomi, China Mobile, etc. In addition, there are relatively more research institutions and higher education institutions in Beijing, making it easy to form project-based linkage between enterprises and universities. However, compared to places such as the Yangtze River Delta and the Greater Bay Area, Beijing is relatively weak in intelligent manufacturing, and the C-end layout will be easier to succeed.
Hangzhou also has strong strength in the layout of the metaverse industry, forming several highly competitive industrial parks. In March 2022, Hangzhou Future Science and Technology City released the "Extended Reality (XR) Industry Plan", aiming to cultivate 5 XR listed enterprises, attract and cultivate 300 XR related enterprises, and support 100 technology research and scenario application projects within five years. In May 2022, the Hangzhou Qiantang District Metaverse Industry Policy was released, which will introduce and cultivate a group of innovative small and medium-sized enterprises around the core underlying technologies of the metaverse such as digital twins and artificial intelligence, as well as new application scenarios of the metaverse such as games, social media, and education.

In November 2022, the "Supporting Opinions on Building a Metaverse Industry Highland in Xihu District (Trial)" was released. In December 2022, the "Zhejiang Province Metaverse Industry Development Action Plan (2023-2025)" was released, proposing that by 2025, the province's metaverse industry chain system will be basically formed, and the comprehensive competitiveness of the industry will reach a national level, driving the scale of related industries to exceed 200 billion yuan.
In April 2022, the "Measures for Promoting the Innovative Development of the Metaverse in Huangpu District and Guangzhou Development Zone of Guangzhou City" was released, known in the industry as the "10 Articles of Guangzhou Metaverse". According to the recently released "Guangzhou Blue Book: Guangzhou Cultural Industry Development Report (2023)", in 2022, there were 550 virtual reality and related enterprises in Guangzhou, and 196 new registered enterprises in the past year. In the hardware sales of domestic VR theme parks, Guangzhou accounts for 80% of sales and 60% of patent applications, making it one of the most important bases in the domestic and even international VR manufacturing and research and development fields.
In addition, cities in the central and western regions also have their own advantages in the layout of the metaverse industry. The "Henan Province Metaverse Industry Development Action Plan (2022-2025)" was released in September 2022, marking Henan becoming the second provincial-level administrative unit to issue a special metaverse development action plan. By 2025, the core industry scale of Henan Province's metaverse will exceed 30 billion yuan, driving the scale of related industries to exceed 100 billion yuan.